Marketing as we know it is dead!
Hasn't changed in 60 years... In this space we will share ideas on how we need to - and can - reinvent the entire discipline.
Welcome to the new era of Marketing 2.0h!
I am an Integrated Account Planner and a lover of building brands by approaching strategy from a creative perspective. There are few things more beautiful to me, than the feeling in the belly of a simple, elegant brand vision and architecture. One that is fresh, relevant, actionable, that opens up the doors for big, stonking ideas. I do think though, that these ideas are everywhere but in order to conjure the best ones, we need a clear understanding of the marketing potential. Marketing is both a science and an art. And frequently, the latter is overlooked. I see the goal of this space as an opportunity to connect with like-minded believers that through creativity and an "artful" approach to marketing, we can put new fun and excitement and energy into a new marketing world.