Strategy without tactics is a dream.
Tactics without a strategy is a nightmare.
Agree or disagree?
Yo, Boyko
20 hours ago
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About Me
- Joshua Dye
- Atlanta, GA, United States
- I am an Integrated Account Planner and a lover of building brands by approaching strategy from a creative perspective. There are few things more beautiful to me, than the feeling in the belly of a simple, elegant brand vision and architecture. One that is fresh, relevant, actionable, that opens up the doors for big, stonking ideas. I do think though, that these ideas are everywhere but in order to conjure the best ones, we need a clear understanding of the marketing potential. Marketing is both a science and an art. And frequently, the latter is overlooked. I see the goal of this space as an opportunity to connect with like-minded believers that through creativity and an "artful" approach to marketing, we can put new fun and excitement and energy into a new marketing world.
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