Had to share this Facebook experience. I think it is quite relevant to us analogue-wired gang and our frustration with the digital-wired gen.
So my question today is: do you think that the digital age is creating a generation of absolutists where things are either right or wrong, 1's and 0's, right here/right now and we are in an inter-generational communication freefall because of our analogue 1, 2, 3, 4, 5, 6, 7, 8, 9, 0 shades of gray, patience is a virtue mindsets? As marketers, do we have it all wrong thinking we can begin to communicate with them or should we just hire them to market to them?
4 hours ago