In support of my last post, I recently received this video that kinda brings it home.
So my question today is: is the Analogue Gen resisting the real and very relevant tools of today out of ignorance or are we still holding on to an old-fashioned, left-brain (read, linear) paradigm of education? Or, should we be adapting to the Digital Gen's creative, right-brain (read, organic) paradigm of empowered and empowering technology?
The implication is that we will probably have to hire younger and younger people to teach us how to best communicate with and market to them.
A generation used to be defined as every 20 years: the Silent Gen, the GI (Government Issued) Gen, the Boomer Gen, Gen X, Gen Y, Millenials. What is interesting is that the last three have contracted to 10 years.
Why? Because of technology.
Even Gen X has subsegments: the Atari Gen and the Nintendo Gen. Both technologically defined.
I realize it can be quite threatening to tread on technological waters that seem to change every day. But isn't this the future we looked forward to when we were younger and it's happening today? And now that it's here, do we resent it because it is not enough (read, predictable) like the past?
Some brief thoughts on Story-telling.
2 days ago